A web banner is an online advertisement run by an ad server. The advertisement is displayed on the web pages relevant to the ad. It is called online banner advertising services and its objective is to attract visitors and increase traffic.
Success of a web banner depends on its design and content and also on the page on which it is displayed. If the all these factors – design, content and displacement – are brought together and used in balance, the ad could bring a high number of customers to the website it is linked to. The ad is linked to a landing page where customers are taken. Today banner ads are a great a way to build website traffic. They are used for introducing new products, making offers and also to remind targeted customers about the site.
There are banner advertising networks that run and manage the show and the fee is charged according to plan like pay-per-click and pay-per-impression. A network is like a manager that matches ads with websites and charges a nominal fee for the service. The biggest advantage of banner ads is that they are run on high traffic websites where the ads get visibility and an opportunity to get clicks from targeted customers.
What you need to run ads on relevant and high traffic web pages? You need a service provider that can design and develop your ads and also you need a network that can run the ads on high traffic websites. Select your service provider and network wisely to take advantage of the ads.