What is an email? Simply put, it is electronic mail but in marketing, it is a tool to convey a message; a medium to contact customers; a way for making offers and a strategy to increase sales and profit. When used for marketing, emails are drafted and not written. Less text is used as a large part of the mail is designed with pictures.
Marketing mails are always different from regular mails. They have catchy subject and also the mails are provided attractive titles. And the mails are sent in huge numbers using bulk email marketing services. The service includes flashing mails in millions or more and tracking each email to determine its success. For mass mailing, you need this service. Email clients like Yahoo and Google have spam filters that prevent wanted mails from getting into inboxes. Also they have a procedure for sending and receiving marketing mails.
Google has filters like Primary, Social and Promotions for its mailing service. Mails are delivered into these tabs according to their origin and intent. These factors have to be kept in mind when designing marketing mails. But the most important thing is delivery that is often failed due to technical reasons.
Bulk email services are quite beneficial for all businesses and for this reason everyone wants to take advantage of it. If you want to expand your business sing email marketing then you should first locate a reliable service provider that know how to draft compelling mails and send mails successfully.